Full Year 2024 · Actual vs. Budget · Generated March 18, 2025
| Category | Budget | Actual | Variance $ | Variance % | Status |
|---|---|---|---|---|---|
| Subscription Revenue | $3,800K | $3,980K | +$180K | +4.7% | 🟢 FAV |
| Enterprise New ARR | $800K | $1,100K | +$300K | +37.5% | 🟢 FAV |
| SMB New ARR | $620K | $500K | -$120K | -19.4% | 🔴 UNFAV |
| Services Revenue | $400K | $420K | +$20K | +5.0% | 🟢 FAV |
| Total Revenue | $3,887K | $4,200K | +$313K | +8.1% | 🟢 FAV |
| Department | Budget | Actual | Variance $ | Variance % | Status |
|---|---|---|---|---|---|
| Engineering | $890K | $924K | +$34K | +3.8% | 🟡 WATCH |
| Sales & Marketing | $1,100K | $1,050K | -$50K | -4.5% | 🟢 FAV |
| G&A | $420K | $462K | +$42K | +10.0% | 🔴 UNFAV |
| Infrastructure / COGS | $1,380K | $1,344K | -$36K | -2.6% | 🟢 FAV |
| Customer Success | $310K | $356K | +$46K | +14.8% | 🟡 WATCH |
| Total OpEx | $3,562K | $3,696K | +$134K | +3.8% | 🟡 WATCH |
New enterprise deal with Meridian Corp ($280K ACV) closed in Q3, ahead of Q4 budget timing. Sales team executed on 2 enterprise logos vs. budgeted 1. Recommendation: Increase 2025 enterprise budget by 30% to reflect demonstrated capacity.
SMB channel underperformed as team redirected resources toward higher-value enterprise deals. This was strategic, not operational. Recommendation: Either staff dedicated SMB AE or formally deprioritize segment in 2025 budget to align resources.
Legal fees increased $28K due to enterprise contract review and Series A prep work. Finance headcount added 1 FTE in Q4 vs. Q2 budget timing. Recommendation: Rationalize legal spend with preferred counsel retainer; savings ~$15K annually.
CS headcount scaled ahead of plan to support enterprise onboarding. NRR improvement to 118% validates investment. Recommendation: Accept as a positive investment; formalize CS-to-ARR ratio trigger for future hiring decisions.
Actual vs. budget by department with AI-generated explanations and corrective recommendations. Ready in 24 hours.